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Digital Diversity: A Closer Look at African Americans in the US
Multiscreening is becoming the norm as people weave seamlessly across screens and media platforms, and African Americans are leading the charge. To help marketers better understand the roles culture...
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Digital Diversity: A Closer Look at Asian Americans in the US
The US Asian American1 community represents a diversity of languages, cultures and countries. While each culture within the Asian American audience is distinct, there are commonalities in how this...
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Growing Up in a Visual World
For today’s teens and young adults, image is everything—particularly when it comes to how they communicate. Take it from Aria, a 22-year-old from Canada: “People don’t really want to read through text...
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The Mobile Lives of Millennials in Latin America
Millennials in Mexico, Colombia and Argentina are making it a priority to stay connected. Whether that means toggling between devices or checking Facebook first thing in the morning and last thing at...
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Moments That Matter: Finding the Extraordinary in the Ordinary
We are marketers participating in arguably the most important medium shift in marketing since the first television ad for Bulova watches in 1941. Mobile has delivered us from a mass media world to a...
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Moments That Matter: Moving In, Moving Out
For some, moving conjures logistical challenges. For others, moving presents opportunities. It is a moment to build new routines, try new things and make new friends. It is a moment to think about...
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Moments That Matter: Losing Your Phone, Finding Your Friends
Many of us consider our mobile phone to be our lifeline to the world. Home to essential apps, appointments, messages, music, names, numbers and notes, our mobile devices connect us to the people and...
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Southeast Asians Emerge on Digital
It’s Saturday morning in Singapore. A group of Millennials post photos of their brunch on Instagram, joking about which hashtags to use. In Manila, a father reads an article in News Feed about his...
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Moments That Matter: Cooking Up Connections
Food and everything that goes with it—the cooking, the baking, the dining—is always best when shared with others. And now people are extending that experience online, inviting their friends into every...
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Mapping the Mobile Journey of Shoppers in Latin America
42% of Connected Shoppers across Argentina, Brazil, Colombia and Mexico start their research online but complete their purchase in store. And 21% find something in store before buying it online. The...
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Marketing to Moments That Matter
Every day, everywhere, people are connecting around millions of moments that matter to them—from wedding announcements to birth announcements, from birthdays to beach days and from training for a...
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Life Through the Lens of Instagrammers
Capture, filter, hashtag, share. On an average day, Instagrammers around the world perform this fluid gesture over 80 million times as they express themselves through the universal language of...
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The Thumb Is in Charge
Over the past decade, the mobile device has evolved from a simple texting and talking device into a hub for everything—music listening, video viewing, image capturing, socializing, discovering,...
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Cultural Connection: The Value of Video
People’s connection with video is undeniable. With more than 8 billion video views per day, we are seeing this come to life on Facebook in many different ways.1 People are using video to connect with...
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The 3 Most Common M-Commerce Questions Answered
Last Holiday season was a tipping point for mobile: Traffic surged to mobile shopping sites and apps. M-sites crashed from the onslaught of shoppers. And people got comfortable not only researching but...
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Traveling the Digital Road to China
Whether they seek the Temple of Heaven or the Terracotta Warriors, travelers to China generally share 2 things: a craving for cultural adventure and a tendency towards making digitally informed...
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Portraits of Women on Facebook in Thailand
“Mook,” “Khing” and “Gop” in Thai translate, respectively, to pearl, ginger and frog. These words could also refer to 3 women in Thailand. Many Thai parents’ first gift to their child is a nickname,...
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Unlocking the M-commerce Opportunity This Holiday
This year, 6 in 10 US Holiday shoppers plan to shop online or on mobile more than last year.1 In the final run-up to Christmas, every marketer is considering how to unwrap the mobile opportunity. We...
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Meet the Parents
It’s 4am. The alarm isn’t ringing. It doesn’t need to anymore. Mom traded her evening bag for a diaper bag months ago. And on game night, the game Dad is now focused on is “tucking in” breaks, ranging...
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Tech Transformations for 2016 and Beyond
As we head into 2016, Facebook IQ wanted to explore technology’s transformative role in our everyday lives. We commissioned insight and innovation experts Crowd DNA to travel the globe consulting...
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